THE SAMOON BRAND STORY – AT A GLANCE.
SAMOON stands for happiness, coolness and femininity. Our motto “BECAUSE I’M HAPPY” embodies satisfaction with oneself, one’s own body image and of course with fashion. The SAMOON customer likes to underline her self-confidence with fashion in great silhouettes and special details – always with the twist between sportivity & femininity.
SAMOON ONLINE SHOPTHIS SEASON’S MUST-HAVES
SAMOON shows self-confidence with the S/S 24 collection – more than ever, the focus is on bold colours and prints.
Anything goes this season, no combination between edgy and feminine is too far - it's the mix that defines the look! Flowing silhouettes, delicate woven fabrics and fine satin add a feminine touch to the collection and skilfully round off every look with lace details, ruffles and sequins.
Casualness is key: satin trousers, biker jackets and blouses with exciting neckline solutions, enabling any fashionable mix of styles in no time at all.
A broad colour palette once again sets the tone, with fresh blue and natural khaki offering a gentle transition into the new season. Sustainable materials provide a canvas for magenta nuances, which are joined by pure red in floral prints and patches.